RecordPoint
Tier 1 product launch
Organizations were rapidly adopting AI tools, but most had no clear way to discover, track, or govern AI usage. As RecordPoint expanded into the data and AI governance market, we launched a strategic Tier 1 product that filled this gap — all in under 3 months.
RexCommand - Learning Management Module for employees and partners
RexCommand - Log-in
RexCommand - Landing Page
The Challenge
Educating the market on a new problem space
Buyers lacked visibility into AI systems, requiring messaging that explained the problem, created urgency, and highlighted governance and compliance risks.
Cross-functional alignment across multiple teams
Coordinating product, marketing, sales, and CS required aligning internal narratives, launch plans, and sales enablement across teams.
Undefined narrative in an emerging market
AI governance was still emerging, requiring new messaging and positioning informed by research, early adopters, and evolving regulatory frameworks.
The Solution
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Interviewed 30+ customers, prospects, analysts, and consultants to define the AI governance problem space and validate buyer needs. Insights informed product development, messaging, and positioning.
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Translated research into the initial messaging and positioning for RexCommand, creating a unified product narrative that evolved through rapid iteration and market feedback.
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Defined naming for RecordPoint’s first PLG motion and supported pricing and packaging efforts. Built the GTM plan, selected high-performing channels with growth marketing, and managed launch milestones.
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Developed the full launch bill of materials (BoM) and created a virtual LMS training program for customer-facing teams, supported by live enablement sessions and organization-wide “launch day countdown” communications.
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Coordinated launch across marketing, public relations, analysts, and sales to drive awareness, adoption, and pipeline, while continuing to optimize messaging and campaigns post-launch.
The Results
130M+ in reach across geos
through use of marketing channels, including PR, AR, event attendance, email marketing, and organic/paid media.
150+ sign-ups within first week of launch
driven by early adopters in the AI governance space, with a real curiosity of the problem space.
Seven-figure enterprise pipeline
positioning RecordPoint as a leader in the emerging AI governance space, alongside Credo AI and Relyance AI.
Hannah Fairfield, Lead Growth Marketing Manager, RecordPoint
